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LondonEdge & The Ledge: Analog

Analog uses a wheelwash technique on its garments instead of the traditional stonewash to give its men’s skate brand a strong USP.

Old skateboard wheels are used in machines instead of stones and the urethane in the wheels breaks down the garments. Print is key to the spring 13 collection with geometric patterns on shorts and cotton vests, and colourful washed-out floral Hawaiian prints on shirts. Wholesale prices start at £9.50.

Contact: 00 43 512 230

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