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Maiocci’s Double Debut

Swiss womenswear label Maiocci makes its UK debut for pre-spring 15.

The dress-based range (pictured) focuses on minimal silhouettes, with heavy jersey key across maxi shapes, while real leather also features. Creative director and founder Crina Okumus also has a diffusion line, M by Maiocci,which is also new to the UK. For younger customers, it offers more playful silhouettes and prints such as polka dots.

M by Maiocci dresses range from £25 a short jersey style to £70 for a long dress with more detailing, and the mainline is from £80 for a short dress to £150 for silk and long lengths.

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