A wave of new and emerging labels leant arty, artisanal and graphic driven personalities to T-shirt and lifestyle collections.
The T-shirt label from Margin’s organiser, Ultrarama included zeitgeist-friendly pop art graphics of Coco Chanel – currently the subject of two films – alongside oversized stamp images and colourful slogans like 3D, Bring the Noise and Emperor of the Universe.
Prices from £10 per T-shirt
Jojo and Mac
Owner of Brighton shop Mamasam, Cindy Tsang unleashed her own in-store knitwear label Jojo and Mac at this Margin after buyers from Asos and Bentalls prompted her to wholesale. A 1950s personality infuses embellished intarsia styles with cutesy animal and Alice in Wonderland images.
Prices from £19 to £22
With terrace-boys targeted, the re-born Longshanks (it was formerly owned by a cadre of West Ham fans and is now owned by Refuel Distribution) majors on detailed pique and mercerised polos in plains and stripes, with football-colour crests and button-down collars. Checked shirts, hoodies, crew-necks and sweats also feature.
Prices from £12.50
Denz & Son
Two-year old Finnish T-shirt label Denz & Son made its UK debut with its quirky graphic-led looks. The 28 designs include pen-drawn characters, photo montages and slogans; a standout design is the overhead cut-out shot of a boxing match.
Prices from £11 to £14.50
00 358 400 999 732
Thai for boxing sports, Geelamuay was another debutant at Margin with a luxe-martial arts feel in mind and plenty of unusual construction details. Men’s hoodies, T-shirts and jackets are in its 52-piece range, which uses a tonal palette of black, grey and blue.
Prices from £11to £175
New Love Club
Nascent London T-shirt label New Love Club uses both baggy and slim fit silhouettes for its marriage of geometric prints and photo-graphics on T-shirts. Mosaic rectangles, sliced photography and cheeky blurred images of legs all feature as the palette stays mostly black and white with spikes of pink and purple.
Prices: £10 per T-shirt
Pronounced “unequal balance”, this is another debutant with a confident graphic take on its designs – linear face drawings, pop-art aerosol spray graphics and official looking Government notices. The Manchester brand is created by Louis McCleary, formerly a designer for a high street supplier.
Prices: £12 per T-shirt
With super-colourful and humorous graphics, Limited Ink stands out from the art-driven brands at Margin and its concept too, is unusual. The limited edition designs are all uploaded onto the website and voted for by users. The final products come with swing tags with info about the designers.
Prices from £17
A new brand from the same stable as Prophecy and Milla, Tree Hugger is all about on-trend womenswear in 100% organic cotton jersey with a generous markup. The dresses and tops have been exclusive to Asos until now. With three drops each season the youthful detailing includes cut-outs and shoulder pads.
Prices from £10 to £16
020 7190 1682
The confidently named Birmingham label Bagslag was debuting at Margin with leather clutches, bags and purses in hot pink, black and silver. The twist is that these come with a wrap-around zip, which undoes to reveal contrast lining.
Prices from £10.50 to £26
0121 288 0209
Californian skate derived brand Vestal hits ten-years-old this year and its watches were an accessories lynchpin at Margin. Quirky LED faces, metal and acetate materials and oversized styles all feature in a range that offers a 2.2 markup – watches usually come in at 2.0.
Prices from £27 to £136
0117 935 5888
On-trend silhouettes, a considered palette of neutrals with neon colour pops and its features like reverse fabrics under collars and pencil pouches, adds up to a function-led from aesthetic Irish brand Arms that would be at home on any Wallpaper reader.
Prices from £20 to £38
00 353 1 478 92 99
It’s based in London, and its jeans are made in England but Oak Jeans keeps its prices affordable. And with men’s and women’s styles from skinny to loose, washes from dry to acid and even selvage versions, the future looks bright for this denim fledgling.
Prices from £19.50
Though still expanding the fanbase for its graphic led cashmere pieces, Isis Cashmere is also exploring new avenues with ombré polos and crew neck T-shirts in two-fold cotton using and a debut jeans range using premium denim.
Prices from £13
Eveningwear, casualwear and workwear all feature in the debut Hox range with detailed brocade used on Indian fabrics including chiffon, silk, wool and tweed. The 21 piece range includes sequinned jackets, tie-dye blouses and A-line dresses.
Prices from £39 to £200
0121 236 9632
Red Hot Ruby
Brighton based womenswear label Red Hot Ruby has a seaside theme to its designs, which incorporates on-trend nauticalia – from anchor motifs to a primary palette. A host of pinks add a girly spirit to the sweats, vests and T-shirts
Prices from £12 to £14
07768 040 748