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Eye-catching graphic-print T-shirts and fresh young labels jostled for attention at the London streetwear show


Obey has capped its UK menswear account base at 55 stores but is keen to expand its womenswear business. The women’s collection was split into two stories: a rock ‘n’ roll-inspired offer of washed-out T-shirts, and a Navajo-inspired range including a woven cardigan.

Prices: £10 to £60

Contact: 01202 606016

True Love & False Idols

LA T-shirt brand True Love & False Idols made its UK debut at Margin this season. It is keen to replicate its US success by building a presence in young fashion and premium UK indies. T-shirts come with graphic prints and often feature the brand’s koala logo.

Prices: from £18

Contact: 0117 935 5888

New Love Club

Now in its second season, New Love Club has secured a handful of stockists for its retro graphic-print T-shirts, including Topman, where New Love Club has a number of concessions. The T-shirts feature cosmic triangular prints and Polaroid-style pictures.

Prices: £10

Contact: 0845 301 3031


Women’s activewear brand Misticon was founded by ex-professional snowboarder Charlotte Dutton. The spring 11 range comprises foil-print T-shirts and scarves, maxi dresses and hoodies. The silhouettes are loose and therefore commercial for a wide range of sizes.

Prices: £6 to £26

Contact: 07802 436811


1ina100 is a graphic-print T-shirt brand created by an art collective with a limited-edition ethos. Prints are quirky and non-conformist and the brand creates just 100 of each style, making this a true label for the indie retailer looking for exclusivity.

Prices: £14

Contact: 07946 801871

I am Generic

Former professional footballer Marvin Robinson has hung up his boots and is focusing on a new kind of kit. He launched I am Generic six months ago and the Birmingham-based brand made waves at Margin with its vinyl appliqué crew-neck sweats, printed T-shirts and ponchos.

Prices: £14 to £30

Contact: 07841 997258





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