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Marks & Spencer

Spring 10

Looks

Whatever the future holds for the UK’s biggest fashion retailer under its new chief exec, in terms of menswear it looks cleaner, sharper, smarter and slimmer. A sleek monochrome story takes in black and grey checked linen shirts, a denim-look 2sb jacket, lightweight linen chinos, a white silk/linen 2sb, and a navy polka dot shirt. A premium casual feel takes on preppy and nautical themes, with Riviera chic played out on lightweight jackets, tailored shorts and a variety of polos in both primary and pastel shades. A tobacco shaded range of chinos, textured knits and polo shirts with a grey canvas bomber jacket and an antiqued leather jacket providing outerwear options. In terms of own-brands, North Coast rolls out multi-pocket khaki jackets, checked shirts and heavy knits for an outdoorsy look, while Blue Harbour is far softer with powder blue cable knits, chambray shirts, peached striped polos and seersucker shorts while Collezione includes two-fold dogtooth shirts in purple, cashmere rugby tops, dove grey linen 2sb jackets and linen T-shirts. Autograph is the most contemporary with biker detail jackets, leather racer jackets, raw straight leg denims and cardigans with contrast plackets.

Key pieces

  • Olive coloured papertouch mac
  • Blue polka dot shirt
  • Seersucker city shorts
  • Striped polo shirts


Right for the market

The look presented was colourful but chic, sleek and largely casual, with a dose of the upper-casual looks played out by core menswear lifestyle brands informing the feel – think of a journey that takes in the casual side of Italian ranges, sweeps by Hackett, hangs out with Polo Ralph Lauren and winks at Paul & Shark and you have some idea of the core elements of the range. Add to this a veneer of Scandinavian styling – the slimmer cuts and monochrome palette especially – and you have a range that on the whole is a touch more fashion forward than the average UK male. However, with most pieces shorn of unnecessary details, its unfussy appeal will not scare off any core shoppers. In detail, look at the key pieces – M&S has backed the polo shirt and tailored shorts to the hilt, the first of these is a banker but the second more of a challenge.

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