Matalan continues to churn out its cheap as chips lad-dad looks. Brightly coloured polos with contrast trims come in at £10, while simple round-neck T-shirts are just £3.
Its senior menswear designer Andrew Phillips-Baynes says: “We’ve tried to make our casualwear a touch more fashionable for next season, so there is more shopfloor space appeal with things such as pop colours, but we have condensed down the collection a little bit, upping the spec with more focus on detail but keeping the price down.”
This detail includes contrast-coloured eyelets on Hawaiian-print floral beach shorts (£12) and striped polos with block colour left-hand side pockets (£10). Tailoring is thinner on the ground, as Drapers is informed work is still being done on creating a slightly slimmer fit. Tracksuit bottoms at £14 are accompanied by collegiate letter sweaters.
- Micro-check shirt with epaulettes
- Paisley shirts
- Striped polos with block colour pockets
- Jersey letter sweater
Right for the market?
The Matalan shopper knows what he likes and doesn’t stray too far from that. He – or perhaps his female buying partner – may experiment with the odd shot of colour to add humour to his wardrobe, but in general, directional fashion statements are not for him. With this in mind, Matalan is spot on with its casualwear focus, including a raft of polos, micro-collar casual shirts and less focus on suiting.