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Matalan: Menswear

Autumn 10

The look

Chunky knitwear is out in force in Matalan’s autumn 10 menswear, with loose, slouchy cardigans and jumpers in ribbed and waffle knits. The denim offer has been extended in the Easy mainline to include a broad range of fits, while checked shirts favour a red and black palette.

The extension of the Denim 73 range sees the sub-brand become more than a simple denim offer, with the addition of bright embellished T-shirts and hoodies, and leather-look bomber jackets.

Matalan’s Lee Cooper licence adds a vintage, US college styling to the casual offer, while its Wolsey licence offers classic yachting-inspired pieces.

The more grown up 24:7 Jeff Banks brand serves up floral and striped shirts, with bright red and purple pop colours lifting an otherwise muted palette.

Taylor & Wright provides the last piece of the jigsaw with simple two and three-piece single-breasted two-button suits in grey and navy.

Key pieces

  • Zipped wool military jacket
  • Faux-leather collarless jacket
  • Faded lion-print T-shirt

Right for the market?

Although 70% of Matalan’s men’s offer consists of the fairly basic mainline, the sub-brands continue to grow, adding fashionability. The core customer will love the ‘going-out shirts’ of 24:7 Jeff Banks, which come in at about £16, while younger shoppers are bound to buy into the bling of Denim 73, which offers diamanté T-shirts for £10.

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