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Cream of British buyers flock to Micam show

British buyers flocked to Milan-based footwear show Micam this week, cementing its position as the premier international event in the sector.

Teams from Next, New Look, Office, Dune and Asos came out in force to visit some of the 1,595 exhibitors at the Fiera Milano exhibition centre between September 16 to 19.

Attendees reported that Micam was busier than usual and held its own against rival GDS, despite falling later in the buying calendar.

“Micam is still the most important footwear trade show in Europe,” said Natalie Wright, footwear and accessories buyer for online brands, New Look.

“As well as revisiting some of the brands I already buy from, we are also looking for some new international contemporary designer brands and some men’s footwear brands.”

Wright said the season had been “very progressive”, noting there were “lots of new trends coming through, which is refreshing to see”, highlighting studs and neon.

Daniel Storey, men’s footwear buyer at Asos, said he primarily used the show to visit existing brands, although he was keeping an eye out for brands he had not previously encountered.

“We mainly come here to reassess our buy with existing brands and catch up with them, but I am also going to visit Loake here for the first time this season,” said Storey, adding he was on the look out for new international brands.

Attendance figures were not published as Drapers went to press but anecdotal reports suggested an increase in footfall.

Brands reported an unusually busy opening day of the show on Sunday. However, orders came predominantly from international buyers as the UK buyers did not arrive in force until Monday.

“We saw lots of Far Eastern and Australian buyers on Sunday,” said David Corben, export director at Northampton-based comfort footwear brand Steptronic. “We opened up a couple of new key accounts in Singapore so we were pretty pleased with that.”

“It has definitely been a busier show for us than GDS,” added Mark Husted sales director at men’s footwear brand Base London. “It is predominantly an international show for us but some of the UK buyers will also be on the stand to revisit their buy.”

To read a full report from Micam, see next week’s edition of Drapers.

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