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Moda Autumn 14

We round up the brands and trends that were tempting buyers at the NEC in Birmingham.

Storm damage in the south of England caused major travel disruption at Moda. But for those who made it to Birmingham’s NEC, there was good business to be had.

While the mainstream contingent at Moda, which ran from February 16-18, were not as optimistic as their counterparts at the earlier casualwear shows overseas and in London, there was enough positivity to raise hopes of a strong season ahead. Brands and buyers praised the turnout, with many emphasising that with Moda being so late in the season, it is an important show for order writing.

Of the 700 women’s clothing and accessories brands showing autumn 14 product, it was no surprise that outerwear and knitwear were the bestsellers. However, buyers have been looking for brands that go the extra mile and key details such as digital-printed pieces, bold colours and new fabrications such as jacquard and corduroy proved popular.

Léo Guy

Parisian label Léo Guy showed for the first time at Moda, after being taken on by UK agent Joy Redfern for autumn 14.

Bestsellers so far are twin sets (wholesaling at £69), oversized knits (£39), a black lace-backed dress (£65) and a knitted poncho with fox fur trim (£74). Royal blue is a key colour for autumn.

07876 333397


Although well-established in menswear, Brax showed its women’s collection for the first time at Moda as it looks to secure more stockists. The brand has a strong trouser offer - with options including corduroy, velvet and jacquard (all wholesale at £35.50) - as well as an eye-catching printed cardigan (£45.50), jacket (£63.50) and scarf (£16).

00 49 5221 592 487

James Lakeland

A more modern, younger aesthetic is being pursued by James Lakeland for autumn 14. Oversized knits are key, with cardigans and boxy jumpers popular. Digital prints are strong across knitwear and outerwear, while orange and grey are the key colours.

Wholesale prices range from around £33 for entry-price knitwear such as simple scoop-neck jumpers to £120 for coats.

020 7636 7130


Outerwear is the autumn 14 bestseller for Boomerang womenswear, which is now in its second season. Top-end wholesale prices are around £159 for parkas, although lower prices have been introduced this season such as £125 for a version of the parka with less down.

More skirts have also been added (around £25), while another popular addition is a range of white shirts, wholesaling from £25 to £54.

020 7603 4900

Atelier Gardeur

With Moda its only UK exhibition, this German brand noted a strong interest in its separates, with textured trousers and skirts a particular draw. Jacquard trousers in midnight blue and wine red, wool-blend trousers in striking checks, and printed paisley and velvet trousers are popular (all wholesale at £37). Feather-print tops in red or grey are another highlight (£26.25).

020 7580 6244


Basics and some of its higher-priced occasionwear have been dropped by Pomodoro this season, resulting in a tighter collection. Bestsellers include floral-print gilets (wholesaling at £33), which have taken over from animal print as the must-have item, and fake fur gilets (£30). Tunics (£18) and a printed dress (£24) are also popular.

020 8961 4000

Irelands Eye

This Dublin-based knitwear brand has launched linen and cotton pieces for the first time this season, to broaden its appeal beyond the winter months. Key examples of this new short-order range include a linen scoop-neck jumper (wholesaling at £38) in colours including ivory, sage and blue-grey, and a 100% cotton V-neck jumper (£30), available in four colours.

00 353 1 839 3145

Soaked in Luxury

For pre-autumn 14, printed dresses (wholesaling at £25.56) have done well for Soaked in Luxury, as has a tiger-print sweater (£25.56). In outerwear, which has an August delivery, a grey wool coat with oversized collar (£51.48), a hand-knitted wool cape (£25.56) and a leather jacket (£79.60) are the most popular pieces. The Danish brand is represented by TCA Showroom in the UK.

020 3432 6385

“Christmas wasn’t good, but since then the bad weather has been good for business as we’ve still been selling winter stock. The day after the storm at Aberystwyth was better than a bank holiday because of all the sightseers. But I hope the weather gets better because spring merchandise has started to arrive.”

  • Eira Nelson, owner, Capricorn Gowns in Aberystwyth, Wales

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