Lipstick shades, vintage-inspired styles and technical innovation were all the rage among lingerie brands
Ethnic chic, lace and shapewear influence French brand Chantelle. The Travel Diary story features blues and bronzes, while the Parisian-inspired Social Diary theme centres on black and white or nude and purple. New ranges include the all-lace St Germain, Tuileries, which focuses on lace and multicoloured tulle, and shapewear lines Sexy Shaping and Basic Shaping.
Prices: £7 to £31
Contact: 01483 300880
Freya’s spring 12 collection channels florals and vintage glamour. The brand has increased the number of padded half-cup styles, and introduced a padded long-line bra in the Edina collection. New styles include a seam-free half-cup bra with an internal push-up pad and low-cut neckline in the Deco collection, and a plunge bra in the Lauren collection.
Prices: £4.74 to £15.64
Contact: 01536 760282
Lipstick shades in satin, vintage floral blooms in teal and purple, navy and mauve tones steal the show at Gossard for spring 12. Standout pieces include the cleavage-enhancing Ego Boost style, and an addition to the 1940s-inspired Oooh La La range called Corselette, which is a padded-cup corset trimmed with chantilly lace and a satin elastic waist.
Prices: £4.71 to £27.76
Contact: 0115 924 6767
Lejaby has added two new ranges for spring 12. The vintage, corsetry-inspired Corset de Coton range uses the breathable and yellowing-resistant material Fiberfil, which the brand is using for the first time. The Envolee range combines embroidery and mesh draping on bra and brief sets and is available in soft lily and bright coral tones.
Prices: £5.85 to £66.25
Contact: 020 7478 4340
A whopping 15 stories have been introduced by Mimi Holliday for spring 12, each inspired by cocktails. The Cuba Libra style comes in lime green and bubblegum pink, while rich daffodil and fuchsia tones feature in Pina Colada. Most of the ranges offer super plunge, padded or non-padded, balcony and comfort bra shapes, and seven of the ranges go up to a GG cup.
Prices: £12 to £32
Contact: 020 7636 7060
Tropical and tribal themes dominate Panache Superbra’s spring 12 offer. New for the season are the hibiscus-print Carmel range and 1950s-style balconette bra Paloma, which is available in sizes up to a K cup. More colourways have been added to the Tango Balconette range, including the papaya base and ocean blue Tango Luxe.
Prices: £4 to £22
Contact: 0845 270 6222