When the British Fashion Council (BFC) announced the shake-up of its menswear event from a single day to a full-on men’s fashion week (well, three days, but let’s just call it a fashion week), the Drapers fashion team was rather excited.
We waited to see what the BFC’s new menswear committee, headed by GQ editor Dylan Jones, had up its well-tailored sleeve, and the recent announcement of the inaugural London Collections: Men schedule did not disappoint (although the name did).
London now has a proper men’s fashion week to rival its competitors, and from June 15 to 17, 46 catwalk shows and presentations will take place, compared with last season’s 13. Heritage brands and sleek tailoring stalwarts will be there, alongside London’s rising stars and creative boundary-pushers. New names include Tommy Hilfiger, coming over from New York, and Paul Smith and Thom Browne, who usually show in Paris. However, the things I’m most excited about are womenswear darling Richard Nicoll unveiling his first menswear collection, as well as men’s catwalk debuts from the likes of Jonathan Saunders.
What’s more, the timing is excellent and puts London at the start of the menswear calendar, the first stop on the buyer’s tour that takes in Pitti Uomo, followed by Milan and then Paris men’s fashion weeks. Hopefully this will encourage more buyers to our city, while also persuading our best brands not to disappear to Milan or Paris (looking at you, Alexander McQueen and Burberry Prorsum).
All this is very promising and suggests the first season will go off with a bang – I just hope we can keep up this standard for the coming seasons. In the end it’ll all come down to the clothes – no pressure then designers!
Visit www.drapersonline.com/lcmspring13 to view the full schedule.
- Drapers junior fashion writer / Graeme.firstname.lastname@example.org