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New Look menswear

Spring 10


The workwear look, which has been vigorously plundered by the most fashion-forward high street players, gets another reworking here. Strictly speaking, it is now a UK take on the Japanese reinterpretation of US workwear.

At New Look this includes heavy denim jackets, chambray and plaid shirts, gingham shorts and khaki parkas. Impressively, it all comes with relevant functional detailing and a slim silhouette, which updates the look.

The Americana theme goes collegiate with Harrington and baseball jackets, white cotton T-shirts and chinos or rolled denim trousers. Then, a switch to LA with a spectrum of washed-down neons taking in graphic T-shirts and bright checkerboard shirts. Mixed with pastel sweats, soft blue denim jackets and cut-offs this is a bright look, which references the US skate and surf subculture of the 1970s and 1980s.

Tailoring is equally confident, with the one-button double-breasted style emerging as the key silhouette on baby blue and pink suits, mossy Glen checks and more business-like grey tonics.

Key pieces

  • Reverse-print neon graphic T-shirt
  • Elasticated ankle chinos
  • Khaki parka with drawstring waist
  • One-button double-breasted suits

Right for the market?

This is essentially an unfettered plunge into the Americana that has gripped menswear. Confident and youthful it certainly is, but there is more here than just tween fodder. Hawaiian prints are
a punt to a further season ahead but the workwear and denim/khaki looks are spot-on.

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