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New Look: Menswear

Autumn 10

The look

Utility styles and workwear feature strongly, with all-American preppy collegiate bomber jackets paired with chinos. New Look’s utilitarian look nods to Burberry, with army greens worn with double denim and shearling-lined jackets.

The Hard Times story looks to heritage fabrics such as tweeds and leather, with stone the prominent colour. Vintage denim, duffle coats and a donkey jacket also stand out.

Navaho patterns are woven onto chunky knitwear, with printed versions at cheaper prices, which celebrate the great outdoors along with Fair Isle tops and cardigans.

Sharp and simple tailoring makes the most of modern shapes such as lower crotches on trousers, and navy comes to the fore. After the success of its rock ‘n’ roll-inspired Idol collection in womenswear, New Look will launch a similar limited range featuring T-shirts and accessories in menswear.

Key pieces

  • Navaho-inspired prints
  • Rock ‘n’ roll-inspired T-shirts from Idol
  • Shearling-lined jacket

Right for the market?

New Look’s burgeoning menswear offer grows with each season.

Less fashion-forward than its womenswear offer, the range is approachable and flexible, with key pieces recreated in cheaper, accessible versions.

Denim and tailoring are strong, but a New Look man may need some cajoling to buy into Fair Isle and Navaho-print knits and tops.

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