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Next: Menswear

Autumn 10

The look

Next’s menswear offer is a little less daring than its womenswear counterpart but attention to detail remains key.

Quilting detail is a big theme, with several Barbour-style jackets on offer. The lifestyle theme continues with a hooded yachting jacket and padded hooded gilets. Knitwear as outerwear is another important trend for the retailer for autumn 10.

The range sticks to a muted palette of navy, grey and stone with plenty of added detailing such as toggles and rope fastenings on jackets and cardigans. The ever-popular check in menswear is mainly limited to jacket linings this season though.

Tailoring also continues to be key, with many suits moving to a slimmer fit, with thinner lapels and added detail such as black suede piping on a grey slim-fit jacket.

The fashion-forward Runway footwear range, new for this season, adds more of a trend-led edge to Next’s footwear offer, including suede blue shoes and chunky buckle boots.

Key pieces

  • Hooded gilet
  • Barbour-style jacket
  • Chunky knitwear with toggle detail

Right for the market?

Next plays it relatively safe, carrying on its major autumn 09 trends through to autumn 10, but updating the looks with attention to detail.

The biggest move on seems to be in tailoring, where slimmer jackets can be worn as part of a suit or in a more casual capacity with jeans or trousers, maximising wearability.

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