The bulk of the tailored formalwear at Next comes on a slim-fit fashion block with 2sb jackets. The retailer has put a lot of effort into adding value to its men’s suiting offer this season, trimming lapels on a grey blazer with black, piping flap pockets and lining blazers with checks.
Shorts are a big story, coming in pastel shades or chambray. The most directional bottoms are jeans or cargo pants with elasticated ankles. Casualwear is all about layering up, with the now ubiquitous checked shirt worn over jersey tees and under lightweight sporty jackets.
Footwear includes hiking-style boots, striped espadrilles and casual suede boots.
- Leather Superdry-inspired jackets
- Retro Olympic tops
- A pointelle-pattern shirt with contrast-stitch seams
Right for the market?
This is clearly just a taster of what will hit stores next spring, and it leans heavily towards the more directional and younger end of Next’s male customer base. Taken in isolation, this would be far too radical for most of Next’s trading locations but it will undoubtedly be watered down with ribbed basic knits and everyday work shirts. There is evidence of Next’s more mainstream product in the form of checked and striped shirts. Pricing for menswear wasn’t available.