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Next

Spring 10

Looks

The men’s press launch outlined clear stories for Next. Formalwear is slimmer, shorter and more youthful. Packed with clever details, this featured 1sb blazers in grey and navy with contrast piping or taped lapels while tiny collared shirts with contrast placket details and geometric prints come in a cool palette of white, grey, navy and black – ripe for office or nightclub. In casualwear the Varsity look ushers in heavy sweat pants with appliqué numbering, hoodies and polos with a nod to the Hollister or Franklin & Marshall look. More sophisticated is the workwear look, which teams chambray and plaid Western shirts and hoodies with panelled, engineered jeans. Alongside an adventurously grungy rock look – think washed leather and denim and frayed edge tops – there are graphic T-shirts including retro 80s prints and some studded tattoo-style looks.

Key pieces

  • 1sb grey tailoring in peaked and notched lapels
  • Chambray and plaid shirts
  • Leather biker jacket with hood


Right for the market?

The Reiss-like formalwear, the workwear casuals and Varsity sportswear all offer fashion savvy looks for the herd. With most consumers dressing younger, this is a shrewd move. Wardrobe staples are likewise updated for increasingly discerning shoppers - denims are panelled, polos and tops have contrast trimmings, graphics are original and silhouettes are tweaked. The message? These may be staples, but they’re far from basics.

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