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Nudie Jeans goes totally organic

Swedish denim brand Nudie Jeans has revealed that from autumn 12 its entire denim collection will be made from 100% certified organically grown cotton.

Nudie jeans

Nudie jeans

This includes all jean fits, denim shirts and jackets, while all pocket linings, rivets and buttons across the offer will also come from organic raw materials. Since the brand was founded in 2001 it has aimed to produce fully organic denim collections, with 43% of the spring 12 range produced from organic cottons.

Your fridge might be filled with organic buys, and now your stockroom can be too.

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