Launched in 2005, womenswear brand April, May has that effortless je ne sais quoi that only French labels possess.
It boasts a stellar collection of separates that ticks all autumn 13’s top trends but with its own quirky updates: note the embellished bomber jacket, takes on masculine tailoring, unusual knits and great oversized outerwear. Très cool indeed. Wholesale prices range from £31 to £350.
Contact: 020 8616 5733