The L.A. brand with Argentinian heart’s sustainable but style-led range has got all the credentials for a successful spring 13 season.
Discovered by Drapers in the depths of B&B’s Tempel of Denim, unisex LA brand Industry of All Nations’ dedication to not only supporting specialist organic, eco-friendly and sustainable manufacturers all over the globe but also to a neat and considered (and definitely unhippy) aesthetic makes it an attractive new label looking for its first UK accounts.
The brand is run by a charming and passionate trio of Argentinian brothers, Juan Diego, Patricio and Fernando Gerscovich, who set up Industry of All Nations in 2010. It’s very much a Ronseal type of brand name in as far as the collections are put together from all over the world, using local artisans in the places where a particular product or style is made best, simultaneously giving something back to communities feeling the pinch from massive factories in the Far East.
This also happens to have a sustainable and eco angle as those more artisanal production methods tend to use natural materials instead of the environment-damaging petrochemicals used in bigger manufacturing set-ups. Take, for instance, the brand’s sneakers. When speaking to Fernando in Berlin, the first time the brand has shown in Europe, he claims the Kenyan-made sneakers are the only ones left in the world that use natural rubber soles. Not convinced? Perhaps consider then that the water they wash their organic cotton and denim in is safe enough to drink as all their dyes come from either plants or insects. The jeans in particular exemplify the fastidious attention to detail in both design and production. Fernando explains: “It starts with organic cotton, followed by dyeing of the yarns in natural fermentation indigo, then hand-loomed into selvedge denim fabric and finally shipped to California for the final cut & sew.”
But this is no hemp jumper, holier than thou operation - the aesthetics are as clean and feel-good as the aforementioned water. The colours presented for spring 13 were fresh and interesting, and distinctly un-brown. Seen across their range of denim jackets, skinny and straight fit jeans, espadrilles (which boast proper soles with no plastic skirt), shirts and cotton basics, the brand is introducing batik prints done the old-fashioned way for spring 13.
With the importance of sustainability and being ecologically sound moving even nearer the top of the fashion agenda, brands like IOAN are ideally placed. And that’s something stockists could also work to their advantage, as the brand currently has only one stockist across the whole of Europe, Merci in Paris and is actively looking for a few homes in the UK with retailers who share the IOAN vision. What’s more, wholesale prices start at just $8 (£5) rising to $108 (£69) for their beautiful limited run hand knit alpaca sweater (made in Bolivia by a what is essentially a large scale knitting circle and a real favourite with buyers and press alike), and, depending on the item, orders can be delivered as quickly as a month.
The IOAN vibe is relaxed but hard-working and ethical, its honest, straigh-forward clothes and accessories, made properly and sensitively boasting a timeless appeal. As Fernando himself says, “around the world there are so many phenomenal products, made in such beautiful ways, we want to expose and and make every of this items available to the entire world”. It’s a simple ethos, but one which deserves a suitably global exposure.
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