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One to watch — Kele

Much like the country’s wine, Hungarian fashion brands are few and far between, but the ones there are tend to be high quality.

Case in point is Kele, a unisex brand in its third season. Its designer Ildikó Kele says it balances “novelty, traditional elements, nature and urbanwear”, which manifests itself in playful and charming application of print, confident use of colour and an easy but interesting European vibe.

Wholesale prices from €32 to €81 (£25 to £64). Contact: 00 36 703 139 378

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