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Oui Moments

The collection

Oui Moments consists of statement, impact pieces drawn together in a coherent collection, with a distinctive printed handwriting throughout. Dresses are the standout category with details and embellishments appearing on trims and belts, with interesting contrast linings appearing throughout. Knitwear is kept light, but colours are vivid with rich rubies and bright fuchsias. Looks are deconstructed, loose and fluid. The autumn 09 collection epitomises sophisticated glamour with attention to detail, such as leopard print panels woven into the lining of a knitted top.

Key pieces

  • Black wool cardigan/jacket, fully lined with leopard print silk, ruffling detail around the neckline and brocade detail on the front
  • Wool, grey/black cashmere mix top, with double lining and leopard print knitted into it
  • Biba print dress with tweed, mohair and neck embellishment
  • Purple wool mix cardigan with ruffle neck. Layered over a top with sequinned neck detailing

Contact

www.oui.com

0207 5801474

Brand comment

Geraldine Bennett, UK Managing Director

“We’re not going for basics; impact styling and the wow factor are key. We have lots of knitted dresses; we have more dresses in the collection now than we’ve ever had. Fabrics are luxurious and silk is very important; it’s a new development for us. The trend is for people to look around a bit more, buyers are more cautious, but if the product is right for the market, at the right price with that luxury factor, they will buy. Style is about personalising the impact, a buyer will create their own handwriting with the pieces they choose, and the product is king. Retailers should be careful not to over-buy though; they should buy with the square footage and capacity of projected turnover in mind.”

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