Drapers speaks to Thomas Herter, head of distribution at Marc Cain.
How has Panorama been so far today?
Footfall is only so-so, but at the end of the day it is a marketing event for us. Gemany is our key market and accounts for 40% of our turnover, so we come here to showcase the brand, not to attract new customers. Our key customers come here to see us.
Why did you choose to show at Panorama this season?
We have been with Panorama from the beginning. We are key exhibitors here, we have a very good relationship with the show and our presence here attracts other brands. If we say yes [to showing] other labels follow.
Your stand this season is very impressive, complete with a merry-go-round and popcorn machine…
At the end of the day, it is all a circus!