A regular fixture on Drapers’ top-selling brand indicator, short-order womenswear label A Postcard From Brighton stands out for autumn 14 with an eye-catching, sophisticated range.
Relaxed fits are key, with slouchy oversized knits in black, soft grey and pale blue.
Watercolour florals and leopard prints across tops and jersey dresses lift the range. Lace is a standout fabric for smarter pieces, such as a matching pencil skirt and top set in pale blue.
The label produces six collections a year. Since launching at Pure London in February 2011, it has grown its stockist base to more than 180 retailers in the UK and Ireland.
All pieces are manufactured in the UK, which allows for a quick response to trends, and design inspiration comes from the eclectic culture of its home city, which is of course Brighton.
Wholesale prices range from £7 for a vest to £22 for dresses.
Q&A with Lainey Poulson, co-founder and designer, A Postcard From Brighton
Why is the brand called A Postcard From Brighton?
Through my love of Brighton, and thinking it was romantic and glamorous to receive a hand-written postcard from some exotic location.
What are your favourite pieces from the autumn 14 collection?
I love the whole range, but the shadowy rose prints and the burnout tees and sweats are particular favourites.
What makes A Postcard From Brighton stand out?
With six collections a year, there’s always something fresh and exciting for our customers to buy.
We are totally in love with women of all ages and shapes, and we believe all women are beautiful; our clothes enhance what’s already there.
Is Made in Britain something customers are specifically looking for?
I firmly, passionately believe people love the fact our clothes are 100% made in Britain. It is with a sense of true pride that I’ve strived to design and manufacture in our British factories throughout my whole career.
0161 244 5414