Kidswear brands worked hard to inject newness into tried and tested themes for autumn 09 at trade show Pitti Bimbo
A lack of new, well-defined trends in adultwear over the last few seasons continued to plague the mini-me kidswear market, as brands worked hard to serve up new themes and evolve tried and tested ones at Florence trade show Pitti Bimbo last week.
Last autumn’s dominant skiwear trend was still prevalent at almost every brand for autumn 09, with shiny quilted jackets featuring in every collection and on the adult buyers scouring the stands at Pitti Bimbo or those strolling along the streets of Florence.
The difference this season was the breadth of the offer in outerwear, which included much-needed lightweight fabrics in ever-milder winters. Technical nylons, waterproof fabrics and reversible jackets offered more practical solutions in boyswear, while duffel coats were seen across both sexes. Less practical in wet winters were the chunky wool cardigans as outerwear in girlswear, but they looked cosy and pretty, with belts adding a touch of femininity.
A strong trend in adultwear in autumn 08, tartan stamped its authority in kidswear this season, while last autumn’s kidswear trend for all things shiny also made a comeback – the novelty this time around being its subtle foray into boyswear. In girlswear, sequins were scattered, used all over or as trims by many brands, although more classic labels opted for a minimalist look.
Not seen in full force for a few seasons was velvet, the fabric du jour for autumn 09. No brand dared to be seen without it and all were confident to splash it across their collections, with black and hot pink the most popular colours.
Elsewhere on the colour palette, purple was the strongest of tones and almost worthy of being a trend in its own right. But the ubiquitous preppy look, which featured across many boyswear collections, was not, having moved on little from last autumn or, in fact, the last four seasons to date.