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Pitti Bimbo: Joe San

Rising from the ashes of the Joe Black brand, which closed due to production issues, this French label is new for autumn 13.

It caters for boys and girls aged four to 16 years old, with a strong emphasis on soft-touch fabrics using both Italian and Japanese materials. The outerwear across both ranges is strong, with checked-felt duffle coats and tweed jackets, and each item has a lucky charm sewn into the seams of the garment. The boys’ range features checked shirts and flecked knits, while the girls’ offers kitsch floral shirts and sandy-coloured cords. Wholesale prices for shirts start at €30 (£25) with outerwear from €88 (£74).

Contact: 00 33 5 34 50 15 115

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