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Pitti Uomo brand to watch: Aquascutum

The rebranding of Aquascutum for spring 15 has been revealed at Pitti, with buyers responding very positively to the collection according to Mark Taylor, chief operating officer.

Key pieces include a subtly checked SB jacket, technical outerwear in the form of macs and jackets with the brand’s club check used behind the collar for a nod to the label’s heritage, a blue suede bomber jacket and lightweight tailored blazers.

Wholesale prices range from £20 for polos to £300 for a suede jacket.

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