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Pitti Uomo brand to watch: Sand

Spring 15 sees Sand engaging heavily with print, which the team describes as “the new colour.”

Safari is the main theme, with jungle style prints used across key pieces such as a bomber jacket or shirts, as well as for the inside lining of tailored jackets for a more pared-back look. The collection has a playful energy as customers are buying into print more and more, although micro prints are present for the less daring, such as dots or circles in shades of blue. The key suit jacket is double breasted, and in a shorter crop this season at 71.5cm. Polos are also more form-fitting for a fashion-forward aesthetic.

Wholesale prices range from €50 for shirts to €240 for suits.

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