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Pitti Uomo spring 15: Eton

Print is the focus for Eton, as the shirt brand’s customers increasingly search for bolder looks in all markets, but notably in the UK.

For the smarter Red Ribbon line, subtle micro prints such as tonal dots and squares have been introduced to classic white shirts, as well as brighter shades like blues and oranges - often with metallic sheens. Gingham and stripes also feature across four fits: classic, which is the largest; contemporary, which is a regular fit; slim; and super slim, which debuted in spring 14. Green Ribbon, the more casual range, includes more extreme cutaway collars and larger all-over prints such as neon palms and florals. Accessories including ties and pocket squares feature in-house designed prints in bright colours including blues and purples.

Shirts wholesale for around €50 (£40).

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