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Pitti Uomo spring 15: Nanamica

Nanamica means ‘house of the seven seas’ in Japanese, which suits the blue tones of the Tokyo-based brand’s collection.

Function is a hallmark of the designs, influenced by technical and sportswear elements - for example, seams are completely watertight across jackets. Key colours are bright whites and washed denim blues, with fabrics ranging from Gore-Tex to soft cotton terry cloth.The label has 12 UK stockists, but is seeking more.

Wholesale prices range from €30 (£24) for a T-shirt up to €300 (£240) for a Gore-Tex jacket.

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