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Aquascutum

The collection

A considered fusion of classic Britishness and 1960s edge. On tailoring in the Nick Hart-designed Limited collection, jackets are short and often are abbreviated just beyond sleeve length. But the high roll on the lapels gives the impression of more length in the jackets while lapels are narrow and often peaked. The palette takes in smoky tobacco brown shades, commercial grey and black and futuristic silvers.

The Limited range has been rationalised and instead of offering ten styles in tailoring has been drilled down to four, while outerwear has been added. Across the autumn 09 offer, trousers are slim and the smart casual look is all about sophisticated layering with fine gauge cardigans teamed with shirts, which take in ginghams, micro-checks and plains.

The Wyncol range of technical outerwear, inspired by the Aquascutum designed Everest-expedition, which was launched last season, has been expanded and now includes five styles including a short parka style with throat collar and a single breasted belted trench style. In the mainline, the top end of the range has been expanded with one, two and three button sb options and a tuxedo.   

Key pieces

  • Silver-grey hi tech nylon lightweight, lined mac-cum-parka with mini-house-check piping and utility touches including a toggled hood
  • Shawl collared white shirt
  • Double-breasted grey wool jacket with double vent, slanted pockets and ticket pocket with narrow, peaked lapel
  • 3sb navy corduroy jacket with a high-rolled narrow lapel, slanted pockets and ticket pocket
  • Wyncol db raincoat with leather trimmed slant pockets. The back lining transforms into a pack-away nylon bag

Brand Comment

Daniel Bradley, UK wholesale: “After launching Wyncol and the vintage range, we felt the introduction of beautifully crafted, fully canvassed garments make Aquascutum not only aspirational but also investment pieces for consumers. By investment pieces we mean that they are trans-seasonal with strong classic elements. But of course there’s a balance and Graeme [Fidler, head of menswear design] has added details and tweaked the shoulders. The key is that in this climate people do not want throwaway fashion. In terms of the economic climate we feel there are a lot of markets that we can go into and which will help us to grow, globally.”

020 7675 9050

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