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Spring 10

One of the most engaging new looks to emerge at Pitti Uomo in terms of its UK potential, classic blue chambray fabrications have leapt in a heartbeat from the streets of Hoxton to mainstream men’s brands. It was deployed on shirts and softly laundered outerwear as well as more structured tailoring. The look feeds into the Western ethic that has guided checks to the fore but also speaks of more heritage rich workwear that will combine with chinos, jeans and cotton shorts.      

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