In Florence for the Pitti launch of his collaboration with outerwear brand Save the Duck, Raeburn spoke to Drapers about plastic bottles, Pitti and embracing opportunity.
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Tell us about the collaboration
The manufacturing, quality and value of the Save the Duck pieces is incredible and for us to be collaborating with a company like that has been really good for learning and I think it’s brought quite a good new design aspect. We’ve done some really cool lightweight quilt pieces, which are made from 500 recycled plastic bottles. They get chipped then made into pellets then shredded and made into fibre and then made into fabric. It’s a really tight collection, the whole focus is on quality.
Do you usually come to Pitti?
I came in January, but before that I probably hadn’t been for two or three years. I think the energy is really good. Having walked the booths this morning, it seems like a lot of people are doing business. It’s been really good and I’ve been able to speak to a lot of brands and they’ve been really happy.
Is there anyone who has stood out?
I’m a big fan of Private White VC. They have a new silk blend that’s specifically targeting the Italian market and I think they’re being really clever.
How do you see the market in the UK at the moment?
For us as a business, it’s an absolute clear focus. With all of the uncertainty there always comes opportunities. It’s hard, but you don’t look around the world and think it’s easier anywhere else. It’s about how we as creatives can start appealing to people in different ways and not just through the traditional routes. Rather at looking at things and thinking everything is screwed, I look at it the other way – on the one hand there are issues but, as a small business, you have that agility and you can move.