A classically driven collection that has driven for quality in its fabrication but there are some surprising quirks in the range as Facis appeals to a slightly wider audience. A range of in-your-face tartans is too traditionally British-looking to sell in the UK but the (typically) grey palette is more commercial.
The brand offers a selection of silhouettes from the New York range that includes soft, unstructured tailoring to the classic styles of the Torino range. Techy and treated outerwear includes a mac and shorter patch pocket version.
- 6sb jacket that rolls
Massimo Lorenzoni: “We have increased the prices slightly in the past two years because we have changed everything – form, fit and fabric. You cannot win a price war so we are not fighting it. The position for us is in between the volume and designer brands, sitting beneath the like of Corneliani. We have more casual, versatile and informal pieces in the range now and though there are still a lot of classic elements in the brand there is also more variety of styles.”
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