More rugged than business-like, the German brand’s autumn 09 offering tips more into casualwear than it has done in recent seasons, which looked clean and sleek. Yet this is no shunning of key commercial items: checked shirts come in plenty of styles and are styles with ties; chunky knits come in ombré cable versions and fine gauge knits carry nautical stripes.
A tartan reefer jacket is the more outré of the outerwear while a tweedy overcoat ushers in a touch of 1970s styling while techy nylons offer more futuristic versions. Other retro looks meanwhile include the brand’s remodelling of its classic branded sweats. Shirts come in softly washed down versions and tailored jackets comprise commercial-looking bigger tickets with tweed and checked styles coming with patch pockets, leather buttons and elbow patches.
Flashes of red and brighter blues lift the palette, which is anchored to shades of brown or grey but encourages the layering of knit and woven with a tailored jacket.
- Short, grey 2sb jacket
- Multi-pocket leather jacket
- Black nylon blouson
- Black wool donkey jacket with patch pockets and storm panels
- Heavy roll-neck knit with cable detail
Steven Kelly, head of sales, UK: “We’ve gone back to the Scandinavian heritage and it is slightly more rugged than in previous seasons, not as clean and simple as it has been. It is richer, has more depth and is probably a bit more masculine. That will be an advantage for us in the UK where it will help us to stand out from other brands and give us a stronger identity than people would normally expect from Marc O’Polo. Layering is important for the look. For the first time we have Japanese selvedge denim in the range and we are taking the denim market very seriously. It will be important this season to work with accounts and be flexible with deliveries and we are actively looking for more indie business.”
020 3033 0177