Paris brand Melinda Gloss is in its third season and so far has just one UK account – the London indie Concrete. The brand is conceived as a more masculine version of traditionally more feminine French menswear. It retains touches of softness like the tailored jogging pants and the cowl neck fine gauge knits but long line db cardigans in heavy gauge cognac-coloured knits contrast with the clean sharp details of fine ticking stripes in shirts and the slim silhouettes of the tailoring. A spectrum of steely grey and brown is punctuated with cobalt blue and burgundy.
Prices from £18 to £280
+33 6 31 24 90 20