“People want more detail, more colour, more chic – and less logos,” said Eden Park international director Thomas Cerbeland.
“We’re also making sure we have a strong offer on entry price points and basics.” Basic polo shirts will retail for about €80 (£64), with shirts at €95 (£76), trousers at €105 (£84) and blazers at €245 (£197). Cerbeland added that pastels have replaced spring 12’s bright colours, with the brand offering 12 different pastel shades across shirts and trousers. Eden Park also had a strong floral and paisley printed shirt offer – two of spring 13’s key trends – as well as jacket and blazer collections.
- Contact: 020 7734 0365 www.uk.eden-park.co.uk