The neck is perhaps next season’s erogenous zone for men. Not content with just accessorising it with ties, brands also served up shawl collars on knitwear. Some were plain, while others featured buttons, and they were worn flat or rolled up. While mainly a trend for more commercial brands, directional labels also used the shawl collar again. Some used the same fabrication on the collar as the rest of the knit, while others went for contrast.