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Simon Carter

The collection

Simon Carter maintains its individual personality but introduces more at the premium end of its collection. Suiting is classic but with the brand’s individual take, including wide notched lapels, waistcoats with lapels, and contrast edging on suit lapels and pocket flaps, which is a key trend for the brand. The three piece suit was Simon Carter’s biggest selling suit style last year and is repeated for autumn 09. Fabrics including wool and mohair. The brand has also launched its West End collection, launching in Australia but available to UK buyers, which targets a slightly younger shopper with a slimmer, Carnaby Street influenced look. Featuring narrow lapels and slimmer blocks the suits are priced 20 to 25% lower than the main range.

On shirts, which formal styles go for the stripes and checks evident in past seasons, casual shirts go for a real point of difference with large floral prints, oversize checks as well as typically Simon Carter quirky designs including a telephone and dice motif. A range of made in England ties is new, while accessories continue to be strong across cufflinks and watches.

Key pieces

  • large floral print shirts
  • micro, macro tooth jatcket.
  • 1SB mohair suit with wide peaked lapel and turned up cuff
  • 3-piece suits with lapels on waistcoat
  • Suit with contrast fabric on lapel and pocket flap edges
  • Slim fit, narrow lapel suit as part of new West End collection

Brand comment

Simon Carter, founder and owner, Simon Carter: “We wanted things in the collection that make a statement and offer a point of difference. We didn’t want to have styles that a shopper might think they had seen something similar to in Next. We’ve introduced some lower price points, but we’ve also got more premium product. In an economic downturn we feel that we can benefit from getting people who would maybe usually buy Paul Smith but could be feeling the pinch a little. Also, some shoppers will decide that just two or three quality suits will seem them through and so may trade up to us. We also have our new West End collection which targets a younger 25 to 25 customer at prices below the mainline.”

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