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UK buyer numbers rise at Pitti Uomo

The number of UK buyers visiting last week’s autumn 12 edition of Pitti Uomo was up 8% on January 2011, in contrast to an overall decline in visitors to the show.

About 21,000 buyers attended the event, down from 23,100 at the autumn 11 edition, but there were 573 from the UK, up from 531.

In total the show, which was held on January 10-13 at Fortezza da Basso in Florence, attracted 7,400 buyers from outside Italy compared with 7,700 last year. Approximately 13,600 buyers were Italian. Overall visitor numbers, including press, came to about 30,000.

Raffaello Napoleone, chief executive of organiser Pitti Immagine, said there were many “obvious” reasons why overall buyer numbers had dropped at the show, including a “gloomy” economic situation in Italy, where “consumption had hit rock bottom”. 

Carl Peddie, owner of Wolverhampton young fashion indie Diffusion, said there had been a “real desire” among UK buyers to find something with a point of difference.

The show, the 81st edition of Pitti Uomo, attracted 1,100 exhibitors.

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