Industry insider’s share their thoughts.
Matthew Murphy, owner, B Store
Florals. You can’t go to a stand at Pitti without seeing it, either a floral blazer or shirt. I think it’s a great trend and brands are mixing it well with tailoring. I think it could be quite commercial. As for brands, I thought Nanamica and Mackintosh were looking good.
Luisa de Paula, buying and merchandising director, My-Wardrobe.com
The main trend is performancewear, which has been smartened up. Arc’teryx Veilance looked great but is minimalist so difficult to merchandise online. Some brand’s prices were high. Unless you’re an established brand you need to consider your prices.
Allan Winstanley, executive director of menswear and kidswear, House of Fraser
Pitti is always a well-executed show. There was nothing particularly ground-breaking in terms of trends. There was still a lot of colour but also blues and neutrals. In shirting, we saw a shift to printed patterns from stripes. The whole collegiate look is out; it’s smarter now.
Tim Sturmheit, buyer, Oki-ni
Trends haven’t moved on much from spring 12. Technicalwear is one of the bigger trends and there’s a lot of pop colour around, which I love. You need to do something different to get you out of a recession. People have been saying that Ten C is looking good in terms of brands but I haven’t seen it yet.