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Premier Kids Autumn 09

Bright colours, classic looks and trend-led styles led he way for autumn 09 at Premier Kids in Birmingham.

Elizabeth Hurley Beach Kids

Making its debut at Premier Kids, actress Elizabeth Hurley’s range of beachwear includes one- and two-piece swimsuits in large pink polka dots or geometric prints in pink and orange. The range also includes beach dresses, kaftans and hoodies. Prints are a key feature, with star, leopard and seashell designs. Girlswear is adorned with delicate leaf and floral embroideries and sequins.

Prices £8 to £20

Contact 00 1 6462019654


Using plenty of merino wool, Bykis offers classic boys’ and girls’ styles, including dresses with Peter Pan collars, in traditional pastel pink, blue and cream. Thin stripes on babygros [ck] and cardigans, together with large bows and baubles, add interest to the classic range, while more vibrant colours including blood red, maroon, olive green and tartan feature across the fashion-led collection. The brand’s age range starts at premature babies and goes up to six-year-olds.

Prices £13.50 to £40

Contact 00 34 98 62 70 139

Week End A La Mer

As the brand name suggests, this is a nautical-inspired collection, with pink and brown stripes for girls and blue and brown stripes for boys. Week End A La Mer’s predominantly casualwear offer includes pinafore dresses and woolly cardigans in girlswear, with outerwear strong in both sexes. The brand also embraced the skiwear trend seen at trade fair Pitti Bimbo in Florence, with fur trims and a range of boys’ fleeces.

Prices £6 to £25

Contact 00 33 55 77 02 526


Also new to Premier Kids this season, French label Orchestra has a comprehensive offer of more than 1,200 designs for boys and girls from newborn to 14 years. One of the more trend-led brands, Orchestra served up key autumn 09 trends such as tartan trousers and skirts, velvet jackets and trousers, and wet-look ski jackets. The collection also included a strong footwear and accessories range, with shiny trainers, patent boots and large floral motifs on shoes. Purple was the colour of choice.

Prices 70p to £17

Contact 00 33 49 91 30 800

Little Joule

Little Joule’s autumn 09 collection has an impressive outerwear focus, including duffle coats, technical jackets – both waterproof and windproof – and gilets. Girlswear has a country theme, with appliquéd veggetables, horses and chickens on pink and cream, while spots, stripes and checks add colour. For boys there are plenty of rugby shirts and corduroy trousers, while wellies with stripes, spots or tractor prints round off the range.

Prices £15 to £55

Contact 01858 435255

D’Arcy Brown

D’Arcy Brown has upped its design credentials in autumn 09 to offer a more sophisticated look. Classic shift wool dresses in raspberry and midnight blue velvet add a touch of glamour to the range, which also features more toned down knitwear (including washable 80% wool pieces) and ditsy floral prints. D’Arcy Brown became the UK distributor this season for US occasionwear brand Frances Johnston.

Prices £7 to £26

Contact 01980 635230


Canadian brand Hatley, which is looking to open its first UK standalone store in London this year, targets kids aged from three to 16 with a nature-themed collection. For autumn 09, the brand has chosen dinosaurs and animals such as horses, dogs and sheep as a single print or embroidery for its younger ranges, and developed the designs for its older market by using multiple, but simpler, prints of the same animals. The prints are used across a casual-led collection of jerseys, corduroy trousers and hoodies.

Prices £6.50 to £24

Contact 00 1 51 42 72 84 44

Me Too

One of the most colourful collections at Premier Kids, Me Too served up bright psychedelic, floral and animal prints in bold shades of red, purple and pink across pretty dresses and tiered skirts, with some velvet trims. Outerwear was strong for both girls and boys, with quilted, wet-look jackets, lightweight nylon versions and fur trims in both collections, targeting kids from newborns to eight years.

Prices £3.60 to £22

Contact 00 45 76 41 29 00

Pretty Originals

A true classic kidswear brand, Pretty Originals does not disappoint for autumn 09, with its traditional shades of baby pink and blue. In girlswear, pretty, full-skirt dresses with fluffy sleeves and tone-on-tone floral embroidery are the order of the day, while a country look of checked shirts, tank tops, dungarees and woolly jumpers dominates boyswear. A strong occasionwear offer rounds off the collection.

Prices £10 to £40

Contact 01277 214842

British Country Collection

This country-themed brand manufactures in the UK and produces all of its designs and embroideries in-house. For autumn 09, country motifs include animals and tractors on casualwear for newborns to 13 years. British Country Collection also uses recycled clothing to create denim and appliqué motifs on gilets, thick woolly jumpers, jerseys and fleeces. Attention to detail is key, with tassels for horses’ tails or legs and pretty floral appliqué lining on jackets.

Prices £8 to £24

Contact 01274 562978

Ruth Lednik

Predominantly targeting girls, Ruth Lednik offers a feminine but not too girly collection of corduroy dresses, delicate floral prints, large polka dots and check trims, with purple and red as key colours. There is plenty of outerwear to choose from, such as gilets, duffle coats and reversible jackets. In boyswear, the tones are more muted, with olive greens, browns and reds on corduroy trousers, check shirts, duffle coats and gilets.

Prices £7 to £30

Contact 01235 868368


This fair-trade brand’s collection is largely made-up of pyjamas, plus a small daywear offer of striped dungarees, T-shirts and dresses in pink, white and blue. Stripes, gingham, butterfly embroideries and heart motifs make up the pyjamas range for kids aged from one to 10 years. There is also a frilly knickers collection for babies who are still wearing nappies, as well as bibs and hats.

Prices £10 to £12

Contact 01258 837357

Phister & Philina

Phister & Philina’s colourful range features lots of bold stripes, polka dots and eclectic prints of mushrooms, dolls and animals across pinafore dresses, cardigans and separates. Big bows and large buttons add interest to girlswear, which also offers knee-high socks, while boyswear is made up of hoodies, fleeces and gilets in blues and greens.

Prices £6 to £8

Contact 01935 826071

Luli & Me

The collection by Spanish occasionwear brand Luli & Me is mostly made up of dresses in premium fabrics including 100% silk and velvet, meaning they are mostly hand-wash only. Diamanté  detailing, satin ribbons, beaded embroidery and floral appliqués add to the glamour of the collection, which targets girls up to the age of 12. There is also a small boyswear collection comprising classic white shirts and pinstriped trousers.

Prices £15 to £45

Contact 07720 771713


New to Premier Kids this season, Chatterpants uses natural fibres for its casualwear collection, including merino wool jumpers and bamboo T-shirts and pyjamas. Designed for children who like to play, the knees on trousers feature double-thick fabric. The prints, which include a butterfly, caterpillar and fish, were designed by local school children. Leggings, tops and dresses come in a bright palette of oranges, blues and greens.

Prices £3 to £16

Contact 020 8944 0191

Organics for Kids

Certified by the Soil Association and manufactured in Nottingham, Organics for Kids offers organic cotton products for babies aged between newborn and 18 months. Babygros [ck] form the core of the offer, in pastel pink, green, brown and red, while reversible cotton reveals either stripes or spots. Funkier designs include retro-square prints and frog motifs. Blankets, T-shirts, bibs and hats are also available.

Prices £3.50 to £12

Contact 01865 725730

Couché Tot

Another country-inspired brand, Couché Tot’s autumn 09 collection includes tweed jackets and dresses with diamanté detailing, velvet trims and shiny buttons for a touch of glamour. There is plenty of outerwear on offer, such as wool coats in tartan, with fur or velvet collars. For boys, the tweed and check trends are strong, while muted shades of brown and green are the key colours. Corduroy trousers and elbow padding on jackets are other highlights.

Prices £17 to £28

Contact 01708 331990

Poppy & Ned

Poppy & Ned is a premium brand for newborns to four years, with an autumn 09 collection that features high-end fabrics such as lambswool, cashmere and merino wool. The range is largely muted in colour, with shades of pink, brown and blue, but there are splashes of red and sequin detailing to brighten things up. Polo necks, polo shirts and thick woolly jumpers make up the boyswear offer.

Price £7.50 to £71

Contact 01636 650714

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