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Premium sees 10% visitor rise

Berlin-based trade show Premium saw a 10% increase in attendance this year, boosted by a rise in visitors from Asia, Benelux and France.

More than 800 brands presented some 1,400 collections across womenswear, menswear, denim, sportswear, shoes and accessories.

The slogan for this year’s show – East Goes West – saw a series of collections from Japan and Korea hit the stands, offering young designers from Asia a new platform to Western buyers.

Austria and Switzerland continued to make up the bulk of visitors, accounting for 38% of the total, while southern Europe came next with 24%. Benelux and France combined totalled 22% of attendees, while non-European visitors made up 5%. Those from the UK and Ireland increased marginally from 2 to 3%.

The increase contrasted with the declines suffered by fellow Berlin show Bread & Butter, which saw overall visitor numbers drop by nearly 5%.

Premium co-founder Norbert Tillmann said: “The mood among the buyers and exhibitors was very good. I’m happy that we’ve managed to optimise the atmosphere of Premium even further with the new halls and the new route through the halls.”

He noted that there had been some problems with electricity, “caused by the city, over which we had no influence”.

Co-founder Anita Tillmann apologised for the inconvenience caused, but said it “did not dampen the good mood”.

View the full report from Bread & Butter here


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