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Pure Spirit

Spring 11

Ruby Rocks

In a move away from the dip-dye trend of previous seasons, smudge prints in blues, greens and pinks feature heavily at Ruby Rocks, particularly on maxi dresses. Bird motifs are used on tea dresses and cropped tie-front shirts.

Prices: £14 to £22

Contact: 07973 718301

Laundry Room

Shift dresses in block colours including coral dominate the spring 11 offer at Laundry Room. Vintage-inspired cream lace tops, beige pleats, military-inspired gold buttons and abstract prints have already been selling well, and lemon is a key colour for high summer.

Prices: £13.50 to £24

Contact: 020 7485 8633


Love has moved away from a tailored look to focus on floaty chiffons for spring 11, in burnished colours such as rust, mustard, cinnamon, beige and sage. A tan cape dress, wide-legged trousers, pleats and pussy-bow blouses nod to the 1970s.

Prices:£10.80 to £28.80

Contact: 020 7637 5050

Maggie + Me

Fabrics including georgette chiffons and crêpe satins signal a focus on texture at Maggie + Me. White lace and leopard print nod to Dolce & Gabbana. The 1970s trend is represented by soft cotton layering and animal-print maxi dresses.

Prices: £8 to £16

Contact: 07973 180828


Brights form the main part of this dress-only offer, with blue and purple the anchor colours. Abstract prints are strong and motifs such as cherries, dragonflies and florals are prominent. Dresses come in sleeveless, ruffled and pleated options.

Prices: £24 to £34

Contact: 020 7627 2653


Tan and cream are the core colours at Jovonna and its younger Jovonnista range, with a vintage-inspired cream lace dress, as seen on pop star Pixie Lott, a best-seller. A pleated nude-coloured maxi skirt also stands out.

Prices: £15 to £38

Contact: 07884 374675

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