Prints and texture will lead the way for next season, said experts at yesterday’s trend seminar.
Spring 12’s love affair with print will continue into next season, with texture and ladylike looks also set to be commercial winners for autumn 12.
Speaking at the ‘How and What to Buy’ seminar yesterday, Drapers junior fashion editor Marie Davies provided tips on what indies should buy into.
From polka dots to bird patterns, print will be a top trend for autumn 12. “Animal print isn’t going away; it’s a really easy trend to buy into. People love it and it gives an instant update to their wardrobe,” said Deryane Tadd, owner of womenswear indie The Dressing Room in St Albans.
A pattern emerges
On the spring 12 international catwalks, designers mixed a variety of prints and some brands have reinterpreted the trend for autumn 12, mixing patterns in single pieces. WGSN senior retail editor Lorna Hall said polka dots would work well for indies who want to mix different prints, as it’s a recognisable and “safe” pattern to buy into.
Elsewhere, clean lines and well-structured pieces will be a must for autumn 12’s minimal look. Indies can buy into this trend via cigarette pants, for a sophisticated, clean look.
Texture is also set for a strong season. Labels including InWear have translated the trend with contrasting fabrics such as leather and silk, whereas others, including Second Female, have used fur. “It’s a luxurious trend to buy into,” said Tadd. “It’s very tactile and looks great on the shop floor.”
Colour will once again play a key role, with Davies flagging up teal and rust as must-haves. Not only is teal a great shade for the pale, British complexion, added Hall, but it will also help online sales. “Online actually pushes colour because the customer sees how they can wear it and it looks really crisp,” she said.
With the Duchess of Cambridge Kate Middleton now a style icon, the ladylike look will be another top trend for autumn 12. Mid-length dresses and floaty shirts will provide customers with timeless investment pieces.