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Behind the scenes: Drapers at Pure

As part of the Better Buying set of talks and catwalk shows at Pure London, I put together a ‘what to buy’ talk and catwalk presentation to reveal spring 13’s most commercial trends and indicate how best to buy into them for your markets.

I was ably assisted by the lovely Pamela Shiffer, owner of the eponymous independent whose store-craft knowledge was essential to the talk. That was yesterday and there are two more to come, one today (Monday) at 4:30pm with Sally Morgan from Kiwi Boutique and one tomorrow at 3pm with Sam Brightmore and Alicia Fyffe from Bottega.

If you’re at Pure they’re definitely worth catching if you have time (even if I do say so myself) as we’ve got some great pieces and top insight from indie pros. The behind the scenes images above belie how professional (I hope) it looked – hover over the images for further info.

Ian Wright, Fashion Director, Drapers

More from Pure

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Instagram – drapers_magazine

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