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Autumn 11

Whether real or faux, fur was high on the agenda at Pure London for autumn 11, adding a point of difference that will help justify a rise in prices. Racoon and rabbit fur were frequently used as trims on hooded outerwear and knits. Faux fur also featured as trims, both on hoods and on detachable collars on outerwear. It was also seen as a lining or an all-over fabric on gilets and full-length coats, often with animal prints such as leopard spots.

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