Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more


Spring 11

New to Pure London, Iconoclast focuses on ultra-feminine yet casual pieces, including draped asymmetric-style vests in vintage bleached-out colours. Fitted and tailored checked jackets withflared sleeves are worn with cropped button-detailed jeans, while a ruched, asymmetric summer dress with a plunging V-neck is a key piece.

Wholesale prices: £45 to £68

Stand: Directional A64

Contact: 020 7349 5222

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.