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Spring 11

Spring 11 sees the introduction of chambray denims, dainty horse-print tiered skirts and boyfriend-fit tweed blazers at Joules. There are two clear stories: the first features formal tweeds styled over slouchy T-shirts and jersey dresses; the second sees a more utility-inspired collection. Key pieces are the Waveney skirt, the boyfriend-fit Elizabeth tweed blazer and the Adara jersey dress.

Wholesale prices: from £15

Stand: Directional D38

Contact: 01858 435261

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