Alison Michi, Sales manager at womenswear brand Charli and David Seabourne, Retail director at womenswear brand Damsel in a Dress.
Alison Michi, Sales manager at womenswear brand Charli
For us, showing at Pure London is absolutely vital. It’s the only show we do in the UK, apart from Scoop, and it’s where all of our UK customers come and see us and do their buying.
We always pick up a lot of new business here. In fact, I’d say the split of existing customers versus new business at the show is about 60/40, so it’s a fairly even split.
We supply the Fenwick group, but primarily our business in the UK is done through contemporary indies and those are the sort of buyers we want to see at Pure London.
For autumn 12 we’ve introduced
a lot more heavy knits, as we
didn’t have enough of the heavier product to carry people right through the winter.
As a brand we don’t tend to follow trends rigorously; we produce what we like and what we know works for our customers, although we do stick to the season’s key colours. A lot of our range is basics but we also have a smaller dressier element and a range of jeans which also do very well.
Our wholesale prices range from £10 for a cami top up to £67 for a chunky knit cardigan.
David Seabourne, Retail director at womenswear brand Damsel in a Dress
We come to Pure London because we believe there is a section of our range that only the independent retailer really understands how to sell. Although we are stocked in John Lewis, there is the technical element behind our products that indies can really take the time to explain to their customers, and we try and convey that to buyers here.
This is our third season at Pure London and the buyers that come here are definitely the sort of people we are targeting, and we hope to raise our profile among indies.
For autumn 12 we are expanding our body-conscious jersey wear, which has been doing very well for us. There is also a lot more textured fabric in the collection this season, as texture is a key trend. We’ve moved away from black towards other colours in a lot of the range and the feedback we’ve been getting from buyers is that they are putting a lot more of their budget into other colours and not just black.
Our wholesale prices range from £27 to £97.50, but we are doing more occasionwear this season based on what did well last season.