For spring 13 the kidswear range from Ben Sherman has ditched its traditional orange Ben Sherman script logo and has replaced it with toned down branding in the form of a small leather patch.
The collection for three to 15 year olds has a distinctly preppy feel with deckchair striped shirting layered over t-shirts and matched with lightweight knits. Its chino and shorting range comes in six colours from letterbox red to burnt olive. Polos, printed jerseys and patterned shorts also feature throughout. Wholesale prices range from £7 to £25.